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本文摘要:#大学英语听力# As Instagram passes the ten-year mark, the social media app has become more popular than ever, especially for businesses: A third of all Instagram Stories come from business accounts, and 20% of these posts elicit at least one dir

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#大学英语听力# As Instagram passes the ten-year mark, the social media app has become more popular than ever, especially for businesses: A third of all Instagram Stories come from business accounts, and 20% of these posts elicit at least one direct message from a consumer.随着Instagram跨过十年大关,这个社交媒体应用法式变得比以往任何时候都更受接待,尤其是对企业而言:Instagram上三分之一的故事来自企业账户,其中20%的帖子至少会引发一条来自消费者的直接信息。While new video filters and widgets roll out each month to help us create better content and express ourselves, the app’s most lucrative feature is one that entrepreneurs may easily overlook: Direct messaging.虽然每个月都有新的视频过滤器和小工具推出,以资助我们建立更好的^内容和表达自己,但该应用最有利可图的功效是创业者很容易忽略的一个功效:直接消息。Business owners and consumers alike are becoming increasingly comfortable with conversation within the direct messaging function.企业主和消费者都越来越习惯于在直接消息通报功效中举行对话。This is a big opportunity if you’re just getting started with a new product or service and need a scrappy, zero-cost outreach strategy.如果你刚刚开始使用一种新产物或服务,而且需要一个零成本的扩张战略,这是一个很大的时机。

With direct messages, you can privately build your network and even pitch your services.有了直接消息,你可以私下建设你的网络,甚至推销你的服务。Since Instagram also houses all your past posts on your profile for browsing, you can show off your work and let prospects vet you without ever leaving the app.由于Instagram还将你已往的所有帖子生存在你的小我私家资料中供浏览,你可以炫耀你的事情,让潜在客户在不脱离应用法式的情况下对你举行审查。Users now spend nearly an hour a day on Instagram alone, and you can use that hour to cash in on your side hustle.用户现在天天光是在Instagram上就花了近一个小时,你可以使用这一小时在你身边的hstle上赚钱。Here are three suggestions for using Instagram DMs as a lead generation strategy.以下是使用Instagram DM作为潜在客户生成计谋的三个建议。

Related: 8 Examples of Brilliant Instagram Marketing相关:辉煌的8个Instagram营销案例Offer free help at the outset一开始就提供免费资助Personalization continues to be a white-hot trend in marketing.个性化仍然是市场营销的白热化趋势。Rather than copy-and-pasting a bland message a hundred times over and spamming everyone in sight, take a moment to examine the account of each prospective business you find.与其将一条平淡无奇的信息复制粘贴上百遍,然后向看到的每小我私家发送垃圾邮件,不如花点时间检查一下你找到的每一家潜在企业的账户。

Identify where you might be able to help out.确定您可以在哪些方面提供资助。Then send a thoughtful, customized message and offer to serve them — for free, at first.然后发送一条深思熟虑的定制信息,并主动提供服务-最初是免费的。Almost no one is willing to spend the time or resources it takes to offer a pro bono trial period, which is why this approach can give you a competitive advantage.险些没有人愿意花费时间或资源来提供无偿试用期,这就是为什么这种方法可以给你一个竞争优势。

If and when you deliver great results, the receiving party is more likely to engage with you, refer you, or even buy from you.如果你交付了很好的效果,吸收方更有可能与你接触,推荐你,甚至从你那里购置。In psychology, it’s called the law of reciprocity.在心理学中,它被称为互惠定律。When you go out of your way to help someone, they’re more likely to be open to working with you or helping you in the future.当你不厌其烦地资助某人时,他们更有可能愿意与你一起事情或在未来资助你。

The key is to make it dead-simple for your prospect to say yes.关键是要让它死掉-让你的潜在客户简朴地说“是”。Here are a few things to keep in mind:以下是需要牢记的几件事:Avoid open-ended questions. “Need help with something?” is a death trap because it asks an already-busy business owner to stop what they’re doing, think, and then type out a response to a stranger in their inbox.制止开放式问题。“需要什么资助吗?”是一个死亡陷阱,因为它要求已经忙碌的企业主停止他们正在做的事情,思考,然后在他们的收件箱中键入对生疏人的回应。Lead with a simple yes/no question instead.用一个简朴的是/否问题作为开头。

Offer something that decompresses them. Perhaps you offer a free trial of your service, or a way for them to produce more marketing content (writing, photo editing, videos) without lifting a finger on their end.提供一些可以缓解他们压力的工具。^也许你可以免费试用你的服务,或者为他们提供一种方式,让他们不用动动手指就能发生更多的营销内容(写作、照片编辑、视频)。Keep it short. In a texting, direct-messaging culture, short and sweet will help to encourage conversation.保持简短。

在发短信和直接信息的文化中,简短和甜蜜有助于勉励攀谈。If you drone on and on about how great you are, the conversation feels more like a monologue than dialogue.如果你喋喋不休地谈论你有多棒,谈话感受更像是独白而不是对话。


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